Ayse Guvencer

Last seen: 3 days ago

Ayse is a full-stack SaaS marketing leader with over 21 years of experience across EMEA, APAC, and North America. She has worked on the agency side with Dentsu, on the tech side with Google, and on the SaaS client side with Sage, where she managed all global paid media operations with an annual budget exceeding £90M. With a strong technical background in MarTech and AdTech, Ayse devises GTM strategies tailored to entire buying committees and complex enterprise sales cycles. She leverages non-linear, probabilistic models that account for time lag in measurement, focusing on CAC Payback Velocity, NNR Lift, CLTV, and reputation metrics. She is highly skilled in incrementality, MMM, and econometrics, bridging the gap between development marketing and maintenance marketing. Ayse frames marketing investment as a form of CapEx that reduces bottom-line risk while building both tangible and intangible assets. Ayse describes herself not as a senior executive but as a senior operator—laser-focused on both strategy and execution. This positioning enables her to bridge product, sales, customer success, marketing, and finance, driving effective cross-functional alignment that accelerates pipeline progression. Currently, Ayse advises AI-native and SaaS startups on GTM, PMF, and growth strategy—delivering results such as $950K in new ARR, a 35% increase in adoption, and three-month reductions in sales cycles through PLG activation, AI-driven visibility, and ICP precision.